Yamada Denki Group at Present
- Outline of the Group Providing Value to Society -
(Source: Extracted from "Industry Map 2018," Nikkei Shimbun)
The Yamada Denki Group recorded the largest turnover as a home appliance merchandiser in Japan in 2001. It then became the first home appliance merchandiser to achieve a turnover of 1 trillion yen in 2005, and a turnover of 2 trillion yen in 2010. Since 2001, the Yamada Denki Group has maintained the top position in sales and its market share has been approx. 30%.
Yamada Denki has been developing its original brand, "HERB Relax" series, as the SPA business, integrally covering marketing, planning, development and retailing. Under the basic concept, "Products with Functions Preferred by Customers," instead of seeking so-called "high functionality," new products are being developed from the customers' viewpoint, such as limiting them to only necessary functions or further improving energy efficiency. As of the end of March 2018, there are a total of 417 items in categories of consumable goods and home appliances. SPA products have also been developed in the category of interior goods and 25 items have been launched so far.
Since its foundation in 1973, the Yamada Denki Group has expanded its business firstly in its birthplace, Gunma, and then gradually to cover the whole nation, opening and operating suburban large scale stores and urban-type stores at the same time. In 2005, it became the first and only home appliance merchandiser to have a nationwide store network with directly operated stores in all 47 prefectures.
A certified home appliance advisor is a private qualification issued by the Association for Electric Home Appliances. Examinees are tested for their knowledge and skills to provide customers with advice or answer questions concerning home appliances at stores and for their knowledge on the Act on Recycling of Specified Kinds of Home Appliances or other related laws and regulations. A person who has obtained both a qualification for audio visual information home appliances such as TVs and PCs and a qualification for everyday life home appliances such as refrigerators and air conditioners and who satisfies certain requirements may obtain a qualification as a general advisor.
In recent years, consumers are increasingly interested in smart houses, wherein energy equipment and home appliances are networked using IT, and energy consumption is optimized. Therefore, the Yamada Denki Group also encourages the employees to obtain a qualification as a smart master, which certifies that the person has diverse knowledge on smart houses.
Total Housing Services from
Home Appliances to Houses
In addition to its existing businesses centered on the sale of home appliances, the Yamada Denki Group has expanded its business in the fields of home renovation business, smart house business, financial services business, etc. Home appliances, houses, real estate, interior goods, etc. are all related to housing. We will provide total housing services covering everything related to housing.