Our CSR management currently focuses on Customer Satisfaction, Local Community and Environmental Sustainability. We operate stores with our “Customer First Policy” to keep up Customer Satisfaction.
To increase long-term corporate values, as well as management performance, Yamada Denki has been executing our CSR programs focused on the following four major areas: Compliance, Customer Satisfaction (CS), Working Environment and Environmental Sustainability. We hold a quarterly CSR meeting with external professionals and academia and listen to their opinions to evaluate our CSR programs. In order to establish our “Customer First Policy” in our group-wide employees and stores, we have developed various programs in our management system. This includes our overall training programs as well as a customers’ voice listening system to quickly and properly link our customers’ voices to our store management and services. Based upon our day-to-day improvement, we continue to create better services to make our customer happy. Yamada Denki Is Actively Providing Diverse Service Solutions Including Improved Corporate Services and New Internet Services.
Yamada Denki is also expanding its B2B businesses for companies, schools and public organizations. We have store counters exclusively focused on B2B businesses and have been serving as a good partner for our business customers, by providing IT system and network services in addition to selling PCs and Printers. Meanwhile, we have been developing a new business involving content development. Other businesses include the sale of Yamada-brand PCs, broadband service, the operation of Yamada PC School, house cleaning service and on-site air-conditioner cleaning. In all of these businesses, we provide quality service to help customers find more value in their lives. Our Human Resource Development provides various education programs to our employees in order to have more expertise and experiences for proposing the “Whole Lifestyle Solution” to our customers.
To provide customers and society with better service, it is important to see better services for each employee. In other words, individual growth of each employee is critical for our growth. Yamada Denki provides various educational programs to our staff based on our customers’ needs and lifestyles, which enable our staff to propose better life solutions to our customers. These include role-playing training by a customer satisfaction trainer and various types of group training and CSR training at Sosei Juku, our training center. We also provide special leadership training for female managers. Our internal qualification system is designed to improve business manners and improve employee skills, including product knowledge. The improvement suggestion box system encourages employees at the frontline of sales to submit ideas. With company-wide participation in management as our goal, we make a constant effort to create a comfortable, fair and transparent workplace.