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Social Contribution

3rd Yamada Denki Soccer Training Session for Elementary School Children and a Lecture on AED Handling

 On Saturday, June 11, 2016, Yamada Denki held the "3rd Yamada Denki Soccer Training Session for Elementary School Children and a Lecture on AED Handling" at the track and soccer ground of the Maebashi General Sports Park (Maebashi-shi, Gunma Prefecture).

 Elementary school children and their guardians (around 120 in total), as well as ten children invited from children's institutions in Takasakishi and Maebashi-shi by the Yamada Noboru Memorial Foundation, participated in the event and enjoyed soccer, observing the skills of top players. Taking this opportunity, Yamada Denki also demonstrated how to use an AED (automatic external defi brillator) to increase knowledge on basic fi rst aid measures.

Summertime Joshu Region Shogi Contest: 12th Yamada Children's Shogi Contest

 On Saturday, August 27, 2016, the "Summertime Joshu Region Shogi Contest: 12th Yamada Children's Shogi Contest" was held in the event space, LABI Gate, on the fourth floor of LABI1 Takasaki store. The contest is held twice a year (in summer and winter), aiming to use Shogi, a chess-like game, to disseminate and develop a deeper understanding of traditional Japanese culture and contribute to the local communities through educating elementary school and junior high school students.

 At the "Summertime Joshu Region Shogi Contest: 12th Yamada Children's Shogi Contest," 172 children from all over Japan were divided into four categories, "Early Elementary Grades," "Late Elementary Grades," "Junior High School Students," and "Beginners," and had heated matches.

 Additionally, there were also other attractions such as guidance by professional Shogi players, free matches, Shogi mating quizzes, Shogi classes, and rock-paper-scissors games, and visitors enjoyed the magnetism of Shogi all day long.

11th Yamada Denki Photo Contest 2016

 On Saturday, October 8, 2016, the "11th Yamada Denki Photo Contest 2016" was held in the event space, LABI Gate, on the fourth floor of LABI1 Takasaki store.

 As part of Yamada Denki's CSR-focused management, this contest aims to contribute to the protection of the natural environment of Gunma Prefecture and passing on of the cultural heritage with the hope that these efforts will revitalize moves for cultural promotion.

 This time, a total of 866 photo works were submitted for four departments, "Landscape (Mountains and Rivers) in Gunma," "Akagi Nature Park," "Portraits," and "Photo Series for High School Participants." The Grand Prize "Yamada Denki Award" and other prizes were awarded to 16 individuals and three schools.

 On the same day, Photographer TATSUKI Yoshihiro gave a talk show with comments on the submitted photo works, with 200 guests selected by lot invited to join him. It was a precious opportunity for them to receive advice directly from the professional photographer and they seemed very satisfied.

Yamada Denki Sponsored the OSAKA EKIDEN in Nagai and the 19th All-Japan Ekiden Race for the Visually-Impaired

 On Sunday, November 20, 2016, the "OSAKA Ekiden in Nagai and the 19th All-Japan Ekiden Race for the Visually-Impaired" (hosted by the Japan Blind Marathon Association) was held at the Yanmar Stadium Nagai and the running course within Nagai Park (Osaka-shi, Osaka Prefecture). Participants included 24 teams of the visually-impaired, 15 teams of the physically-unimpaired, and 6 mixed teams. All runners, including the visually-impaired with escort runners, ran the 20-km course.

 The Japan Blind Marathon Association also held the Jingu Gaien Road Race and organized classes for escort runners in order to promote the social normalization of the activity.* Yamada Denki supports the objective of the Japan Blind Marathon Association and sponsored the "OSAKA Ekiden in Nagai and the 19th All-Japan Ekiden Race for the Visually-Impaired."

* Normalization: A social principle concerning social welfare that assistance should be offered to handicapped people so that they can live in the same manner as the physically-unimpaired

6th Yamada Denki Award 15th Takasaki Elementary School Children Ekiden Race and 6th Takasaki Elementary School Children Long-distance Relay Race

 On Sunday, December 11, 2016, the "15th Takasaki Elementary School Children Ekiden Race and the 6th Takasaki Elementary School Children Long-distance Relay Race" (the 6th Yamda Denki Award cohosted by the Takasaki Association of Athletics Federation and Yamada Denki) was held at the Hamagawa Stadium and the running course within the Hamagawa Sports Park (Takasaki-shi, Gunma Prefecture). This race aims to improve the health and physical power of elementary school children and foster their strong will by giving them an opportunity to enjoy running and competing with each other. Yamada Denki also holds the Exchange Ekiden Race for Supporting Reconstruction after the Great East Japan Earthquake every year, with cooperation of the Gunma Diamond Pegasus Baseball Club. The club is a professional baseball team of Gunma Prefecture that belongs to the independent professional Baseball Challenge League. Through cooperation in the Ekiden race, exchange between invited amateur baseball teams in Gunma Prefecture and elementary school children in Takasaki-shi is deepened. Additionally, in fiscal 2016, an exchange event with members of the Yamada Denki Women's Track and Field Team was held.

Joshu Region New Year's Shogi Contest 2017

 On Tuesday, January 3, and Wednesday, January 4, 2017, the "Joshu Region New Year's Shogi Contest 2017" was held in the event space, LABI Gate, on the fourth floor of LABI1 Takasaki store. This contest, which aims to use Shogi, a chess-like game, to disseminate and develop a deeper understanding of traditional Japanese culture among people of a wide age range, is held every year in order to contribute to the local communities from the educational aspect mainly targeting elementary school and junior high school students. This two-day event attracted 2,216 people in total. At the "13th Yamada Children's Shogi Contest" held on Tuesday, January 3, 192 children from all over Japan were divided into four categories, "Early Elementary Grades," "Late Elementary Grades," "Junior High School Students," and "Beginners," and had heated matches. Other attractions such as guidance by professional Shogi players, free matches, Shogi mating quizzes, Shogi classes, and rock-paper-scissors games were also popular among participating children and their parents, as well as ordinary customers, who enjoyed the appealing features of Shogi all day long. The "7th Joshu Region Shogi Contest" held on Wednesday, January 4, featured a New Year's special match between Master SATO and MORIUCH Kudan (9th rank). Additionally, the dream final match of the Joshu Yamada Challenge Cup between FUNAE Roku-dan (6th rank) and female professional player, WATANABE Sho-dan (1st rank), and a special match between FUJII Ku-dan (9th rank) and TAKAMI Go-dan (5th rank), and other various events, such as autograph sessions and Shogi mating quizzes, with the participation of 12 professional Shogi players, entertained visitors. At the opening ceremony, Chairman YAMADA gave an opening address, showing his passion for this Shogi Contest by saying "Shogi is a part of Japanese traditional culture that can be enjoyed by everyone across generations and I would like to continue efforts for the dissemination and development of Shogi."

FY2016 All-Japan Interscholastic Athletic Meet Yamada Denki Sponsored 66th All-Japan High School Ski Championship

 From Thursday, February 2 to Monday, February 6, 2017, the FY2016 All-Japan Interscholastic Athletic Meet, the "66th All-Japan High School Ski Championship" was held at Katashina-mura, Gunma Prefecture. This is the most prestigious ski championship for high school students. Approximately 1,000 winners of the preliminaries nationwide participated in the championship and showed the results of their constant hard work.

Shibukawa Top Athlete Training Session by Yamada Denki Women's Track and Field Team

 On Thursday, March 30, 2017, the Shibukawa Top Athlete Training Session was held at the Akagi General Sports Park (Shibukawa-shi, Gunma Prefecture), targeting approximately 110 elementary school and junior high school students in Shibukawa-shi. All 16 members of Yamada Denki Women's Track and Field Team, including the team manager MORIKAWA, participated in the session as lecturers.

 Participants tried measures to promote endurance and stretching exercises before and after practices and also earnestly listened to the lecture by Mr. MORIKAWA concerning preferable attitudes toward daily practices, etc.

Activities for Making Donations for Disaster Victims

 As a member of local communities afflicted by natural disasters, etc., the Yamada Denki Group offers support for recovery and reconstruction. Yamada Denki and group companies collected donations for victims of the Kumamoto Earthquake from April 15 to May 31, 2016, hoping for the restoration and recovery of the normal daily lives of those victims. On June 17, the representative of Yamada Denki visited the headquarters of the Japanese Red Cross Society and donated 6,747,993 yen collected from customers and employees to support reconstruction of afflicted areas.