History of Value Creation
The Yamada Denki Group originated as a private electric goods store established in 1973. Under "Creation and Challenge" and "Appreciation and Trust" as our management philosophy, we have constantly facilitated innovation for the sustainable growth and development of the company. We consider the time when we commenced business as the fi rst start-up period, and the time when we changed ourselves from a community-based general shop to a mass merchandiser as the second start-up period. We are now in the third start-up period. With such awareness, we are adopting a proactive business approach while envisaging future development.
We are the only electrical home appliance merchandiser in Japan that has a store network covering the whole country. Making the most of such high-density service network, we will strengthen collaboration among group companies and make efforts to broaden and deepen our business range centered on the sale of home appliances in order to respond to rapidly changing market environment, such as the declining birthrate and the aging of society, population decrease, and development of the Internet society. We aim to be an IoT* company with the largest service network in Japan through the cultivation of various solution businesses and other innovative business development, from the viewpoint of customers and based on a downstream perspective, as well as through proactive initiatives for continuously enhancing corporate value from the medium- and longterm perspectives.
The abbreviation of "Internet of Things" meaning new services achieved when all things are connected via the Internet; The concept of IoT varies by company and the term here refers to IoT as considered from Yamada Denki's original viewpoint.