HOME > CORPORATE INFORMATION > Yamada Denki Group at Present

Yamada Denki Group at Present

- Outline of the Group Providing Value to Society -

As a leading company in the home appliance distribution industry, the Yamada Denki Group has kept in mind environmental problems and social changes such as the declining birthrate and the aging of the population, and has proactively been taking measures from the perspectives of environment, social and governance (ESG), thereby having achieved growth while contributing to the sustainable development of society. The current status of the Yamada Denki Group is outlined below based on some of its characteristic data.

Existing Businesses

(Source: Extracted from "Industry Map 2018," Nikkei Shimbun)

 The Yamada Denki Group recorded the largest turnover as a home appliance merchandiser in Japan in 2001. It then became the first home appliance merchandiser to achieve a turnover of 1 trillion yen in 2005, and a turnover of 2 trillion yen in 2010. Since 2001, the Yamada Denki Group has maintained the top position in sales and its market share has been approx. 30%.


 Yamada Denki has been developing its original brand, "HERB Relax" series, as the SPA business, integrally covering marketing, planning, development and retailing. Under the basic concept, "Products with Functions Preferred by Customers," instead of seeking so-called "high functionality," new products are being developed from the customers' viewpoint, such as limiting them to only necessary functions or further improving energy efficiency. As of the end of March 2018, there are a total of 417 items in categories of consumable goods and home appliances. SPA products have also been developed in the category of interior goods and 25 items have been launched so far.


 Since its foundation in 1973, the Yamada Denki Group has expanded its business firstly in its birthplace, Gunma, and then gradually to cover the whole nation, opening and operating suburban large scale stores and urban-type stores at the same time. In 2005, it became the first and only home appliance merchandiser to have a nationwide store network with directly operated stores in all 47 prefectures.


 A certified home appliance advisor is a private qualification issued by the Association for Electric Home Appliances. Examinees are tested for their knowledge and skills to provide customers with advice or answer questions concerning home appliances at stores and for their knowledge on the Act on Recycling of Specified Kinds of Home Appliances or other related laws and regulations. A person who has obtained both a qualification for audio visual information home appliances such as TVs and PCs and a qualification for everyday life home appliances such as refrigerators and air conditioners and who satisfies certain requirements may obtain a qualification as a general advisor.
 In recent years, consumers are increasingly interested in smart houses, wherein energy equipment and home appliances are networked using IT, and energy consumption is optimized. Therefore, the Yamada Denki Group also encourages the employees to obtain a qualification as a smart master, which certifies that the person has diverse knowledge on smart houses.

Expanded Businesses

Total Housing Services from
Home Appliances to Houses

 In addition to its existing businesses centered on the sale of home appliances, the Yamada Denki Group has expanded its business in the fields of home renovation business, smart house business, financial services business, etc. Home appliances, houses, real estate, interior goods, etc. are all related to housing. We will provide total housing services covering everything related to housing.

ESG Management

 The Yamada Denki Group has been introducing photovoltaic power generation systems on store roofs. As of the end of March 2018, solar panels were installed at 199 stores as a means to promote each store's eco-friendly activities.

 The Yamada Denki Group commenced the reuse business of home appliances in fiscal 2001 and the reuse and recycling business of PCs in fiscal 2007. With the aim of reducing environmental impact, we are promoting the reuse and recycling business in collaboration with our group companies. Home appliances that are no longer used are collected and then renewed and resold as goods for reuse after the processes of cleaning, breakdown, inspections, etc., or are recycled as resources.

 Yamada Denki considers female workers' participation as an indispensable element for its future development. In response to the enactment of the Act of Promotion of Women's Participation and Advancement in the Workplace in April 2016, Yamada Denki ascertained the actual status again and analyzed issues based on the outcome of the female leadership training, which it had carried out as a program to foster female managers, and in light of a progressive increase of female managers. As a result, an action plan for the five years up to 2021 was formulated.

 Since 2016, the Yamada Denki Group has sequentially established "Digital Support Stations" to offer PC support services meticulously under a groupwide system. This service, which covers from consultations to repair of digital equipment, has contributed to improving the customer experience and also enhancing customer satisfaction accordingly.

 Yamada Denki promotes company-wide participation in management and has established an Improvement Proposal System to encourage employees to actively make proposals from an on-site perspective so that they can fulfil their duties more efficiently. In fiscal 2017 as well, 5,590 proposals were made aiming to improve customer satisfaction and employee satisfaction, help sales activities or reduce costs, and 191 proposals were newly adopted.

 Yamada Denki established the Risk Management Basic Rules, which provides for the development of a risk management system to prevent possible risks that may happen in the course of business and the responses to be taken to any risks. The Risk Management Committee holds a meeting once a month to ascertain and manage problems faced by respective sections and revise or abolish manuals as necessary in accordance with actual circumstances.