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Management Philosophy and ESG-related Initiatives

 In our management philosophy, we clearly declare our commitment to social contribution. In order to help achieving a sustainable society, we will continue our business activities while placing importance on CSR as an important managerial issue. We focus on five major themes, Compliance, Working Environment, Environment Protection, Customer Satisfaction, and Employee Satisfaction, based on the Environment, Society and Governance (ESG) criteria, and have actively engaged in CSR activities to achieve goals separately set up for each of these fi ve themes. We have tried to broaden and deepen our business potential, with the sale of home appliances as the core of our business, while continually demonstrating innovation under our management philosophy. We have thus contributed to enhancing customer convenience and preserving the global environment, while conducting business by making the most of the synergy among our group and creating new value. We will continue our company-wide efforts in response to various problems as well as customers' opinions and requests in order to create new value that we can share with the society. We will further promote CSR activities, keeping the need to show appreciation to and maintain the trust of our stakeholders in mind, with the aim of being a corporate group continuing to grow together with the society.

Management Philosophy
"Creation and Challenge"
With "Appreciation and Trust," we achieve the goal of being a strong company and further strengthen our corporate value on a company-wide scale, for the sake of contributing to society.

Yamada Denki's Code of CSR Ethics

1.Building up Trust

(1) To be a trusted company by conscientiously honoring any promises with customers and any engagements with business partners.

(2) To recognize our social responsibility and properly manage a variety of information in order to create reliable environments for our customers to enjoy shopping.

(3) To release appropriate and transparent financial statements based on the Financial Instruments and Exchange Act (also known as the J-SOX law).

(4) To retain stakeholders' confi dence by disclosing corporate information in a timely and appropriate manner.

(5) To gain fi rm trust from society through solid outstanding management

2.Ensuring the "Customer First" Approach

Based on the "customer first" approach, we master a high level of product knowledge and provide decent services. To ensure customer satisfaction and gain their support, we make efforts to provide products and services that meet customers' needs.

3.Complying with Laws, Regulations and Social Customs

We conduct corporate activities in a fair and conscientious manner in compliance with all laws, regulations and rules.

4.Fair Transactions

Yamada Denki always conducts fair transactions with business partners, giving consideration to both interests. We adopt a decent and considerate attitude in conducting transactions with customers, to increase mutual understanding and prevent misunderstandings regarding transaction details.

5.Respecting Human Rights

Yamada Denki builds up a corporate culture, according to which employees respect each other's personality and characteristics and which banishes sexual and power harassment.

6.Making Efforts in Environment Protection

We recognize that environment problems are serious global challenges and thus actively engage in environmental programs for energy saving, recycling and other goals.

7.Contributing to Local Communities

Yamada Denki understands that stores exist within the communities and require appreciation and support of the community members for their existence. We contribute to local culture by co-existing with local people.

ESG-related Initiatives

The Yamada Denki Group is promoting business activities from the perspectives of environment, society and governance (ESG). As a leading company in the home appliance distribution industry, we have anticipated social changes such as the declining birthrate and the aging of the population, and have taken proactive measures for solving environmental and various other issues. We will continue to develop our solution businesses that will lead to the solution of social problems through mutual communication with stakeholders, thereby contributing to the creation of a sustainable society.

Environmental Aspects

・Established and publicized the Environmental Policy

・Acquired ISO14001 certification for the headquarters

・Promoting the sale of energy-efficient electric home appliances

・Realized a one-stop system for reuse and recycling of electric home appliances and PCs

・Reducing the environmental impact in business operations

・Promoting environmental education, etc.

Social Aspects

・Established the Code of CSR Ethics

・Established and publicized Yamada Denki's Sourcing Policy

・Pursuing improved customer satisfaction

・Pursuing improved employee satisfaction

・Engaging in social contribution activities

・Established the public interest incorporated foundation Yamada Noboru Memorial Foundation

Governance Aspects

・Introduction of the Compliance Committee

・Introduction of the Risk Management Committee

・Introduction of the executive offi cer system

・Introduction of the whistle-blowing system

・Holding of Group CSR Meetings etc.

Engagement with Stakeholders

 The Yamada Denki Group believes that the essence of CSR is to build a relationship wherein group companies and various stakeholders, including customers, shareholders, suppliers, business partners, employees and local communities, can trust and appreciate each other. We hope to strengthen our long term bond with stakeholders continuously by proactively coping with ESG problems and achieving a sustainable growth as a business group, thereby contributing to the creation of a sustainable society.

Local communities

The Yamada Denki Group has deepened its relationship with local people through its nationwide store network. Local communities are the very basis of the Yamada Denki Group. We will strive to ensure co-existence with local communities as a good corporate citizen and increase the relationship of trust.


The Yamada Denki Group is pursuing management based on the "customer first" approach. The Group as a whole shares goals to achieve customer satisfaction by making utmost efforts to carefully listen to customers' opinions and to constantly enhance services through adequate employee training.


Regarding human resources as the key element of its management, the Yamada Denki Group has established a system that enables employees to work with strong mot i vation and promotes appropriate personnel evaluation. We also st rive to develop employee capability and to improve the working environment.


To honor the trust placed in us by share holders and meet the ir expectations, the Yamada Denki Group is devoted to sustainable growth and increasing its corporate value. We also make efforts to ensure active communication by disclosing information in an appropriate, timely and fair manner.

Suppliers and business partners

The Yamada Denki Group strives to maintain sound and t ransparent relationships with manufacturers, other suppliers, and business partners, and aims to ensure co-existence and coprosperity with them in an environment of fair and free competition based on a long-term relationship of trust.

National government, local administrative authorities, and intellectuals

The Yamada Denki Group maintains an appropriate relationship with the national government, relevant ministries and agencies, local governments, and intellectuals to promote business management.