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In 2005, Yamada Denki became the industry leader of home appliance retailer, both in name and reality, by becoming the first domestic volume retailer to achieve a store network in every 47 prefectures, and realizing one trillion Yen net sales.
These are the results of continuous pursuit of combining our three management policies - “complete product selection, service and affordable price”, with our store development policies - “convenience”, “fun and friendliness” and customer satisfaction.
Still, Yamada Denki is not satisfied with the status-quo. We will continue to concentrate on maximizing and optimizing our management resources, for further growth and advancement. We will drive for more innovative and strategic corporate management. The themes are “creation and challenge”.
Strengthening regional franchise businesses, contents business, and recycle programs are some of the strategies that differentiate Yamada Denki from other home appliance retailers. We will strive for sales of 2 trillion Yen and 20% market share.


In 2005, Yamada Denki became the industry leader of home appliance retailer, both in name and reality, by becoming the first domestic volume retailer to achieve a store network in every 47 prefectures, and realizing one trillion Yen net sales.
These are the results of continuous pursuit of combining our three management policies - “complete product selection, service and affordable price”, with our store development policies - “convenience”, “fun and friendliness” and customer satisfaction.
Still, Yamada Denki is not satisfied with the status-quo. We will continue to concentrate on maximizing and optimizing our management resources, for further growth and advancement. We will drive for more innovative and strategic corporate management. The themes are “creation and challenge”.
Strengthening regional franchise businesses, contents business, and recycle programs are some of the strategies that differentiate Yamada Denki from other home appliance retailers. We will strive for sales of 2 trillion Yen and 20% market share.











