Along with our corporate philosophy, “Creations and Challenges,” Yamada Denki has been growing with continuous innovation. . In order to achieve sustainable growth in the long declining domestic economy and rapidly changing social and economic business environments, it is critical to create new solution businesses in retail service of home electric appliances and to enhance our corporate values by constantly executing Corporate Social Responsibility (CSR) programs. During the fiscal year of 2010, we launched several new programs, such as: The first is an expansion of store networks in relatively smaller commercial areas, which expands our service area coverage and thus services in Japan, and the second is the launch of “Smart House Business” balancing environmental sustainability and energy savings by providing energy efficient electric appliances as well as solar power systems and storage batteries. The key to our success in these businesses is to listen to customers’ voices and maintain a high level of customer satisfaction. As a leading home appliance retailer, we believe it important to achieve a high level of customers’ trust through various services to support our customers, as well as being a good corporate citizenship with our CSR programs.
We will grow as a close partner of customers and continue every effort to enhance our corporate value. In addition, through our business operations and activities as a corporate citizen for the global environment and local communities, we contribute to regional communities and environmental sustainability in order to enrich the retail industry as a whole.

The management philosophy of Yamada Denki is represented by two key phrases, “Creations and Challenges” and “Appreciation and Trust.” At first, for the fundamental of “Appreciation and Trust,” we must always have an attitude of gratitude to our customers and build our customers’ trust. At the same time, it is important to keep good relationships with our employees and to maintain a high level of employee satisfaction. Since we reached 2 trillion yen in sales last year, now, we are looking to a further future target such as 3 to 4 trillion yen. In order to set these targets in the current struggling economic environment, it is essential to improve our customer satisfaction (CS) and employee satisfaction (ES) at the same time. We have introduced several programs in this regard. One is our improvement program to give management proposal opportunities to everyone, called the “Everybody’s Improvement Proposal Program.” The other is the launch of a new project to support career development for women and to promote women to management teams. As well, we have been promoting “Work-Life balance” for all employees. In addition to these internal programs, we will create proposals based on next-generation business solutions. This includes a set of electric appliances, relevant products and services for energy saving, energy generation and energy storage. Based upon our mid-term management vision together with our CSR management, we hope to further support quality life for our customers, local communities and a sustainable environment.